Dive Management made simple with BLU

Dive Management for Scuba Divers

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Diver Relationship Management

A unique approach designed uniquely for OUR industry


    Built by divers for divers, our software is focussed on ease of use, cutting costs and saving you time by implementing the features you need


    The easier it is for your divers to find and pay you the better. Whether in-store or via BLU, we provide effective management of your divers


    Every business benefits from effective marketing—we've made it simpler and more affordable than any other product on the market; so you can deliver bi-weekly content rich emails quite literally in seconds


    Unlimited and secure, your staff can interact with your existing divers without anyone having to share personal details like email or phone.. and you don't pay extra for staff


    You're probably already using it, but we make it better for you by creating schedules in seconds. These will appear on your Google calendar complete with event details and links to interactive landing pages


    You don't spend hours learning; it makes sense every time you open up the interface; you perform the crucial tasks of promoting your courses and schedules via email & social media in just minutes p/week; you'll never sit through a boring webinar to learn something—you'll just be able to figure it out


Pre-defined Course Structure for EVERY Course
If we don't have it already we'll build it for you


    Fully customizable, and more importantly, ready to go course structures; component schedules can be created in a matter of seconds—students & divers have a clear agenda and self serve options


    Web based and optimized for mobile through desktop—your divers do NOT need BLU installed before buying their spot on your next course


    The fastest checkout of any industry—a popover that appears automatically on every Landing Page. E-Tickets can be bought as gifts and cashed-in @ your physical location, or through self serve options using the App


    Assign one or more PDFs or Digital Bundle links to all or just some of your events automatically. Documents are only ever a click away with a workflow integration that works with EVERY Digital Signing App, you save trees immediately at no cost to you


Engineered for ease of use by any staff member


Designed to take the headache out of your renewable Dive Team membership. Weekly/monthly dives setup in seconds; existing members auto-invited; click-to-buy landing pages auto-created


Packages are flexible and even replenishable. Digital Air Fills use the same 'click-to-expire' components, allowing any Staff member to simply click to expire a single fill


Sell Multi-Dive Packages and apply one of them to any upcoming schedule—never worry about keeping track ever again—simple and efficient for you and your divers


In seconds Staff Members can capture details of people who walk into your store, and onboard them directly into their next dive or course; so you never have to add people manually to your marketing list again


Integrated scheduling at NO cost to you or your diver


    Know exactly who wants what before they turn up at the store—override the cost and delete items with a click—this can integrate with our QR tags for even more efficiency


    Scheduling is a core feature of BLU so it only takes a few seconds to create dive #2 of an OW or an overnight charter; you can notify your entire email list or just some of it and post to your social media accounts quite literally in seconds


    Define an individual price for all divers, or allow them to self-enroll; this requires just your swipe to confirm their participation


    Integrated Google Calendar offers a few clicks to add schedules to BLU this also includes shared diver and staff availability—rescheduling is a breeze

Not just an App

Extended login features—optimized for tablet and larger

See me?


Don't settle for square pegs—engineered for OUR industry

  • Free for ever

    Up to 5k Imported Contacts

    $ 0 forever
    • Any Dive Course (PADI,SSI,RAID etc)
      Unlimited schedules for any one course
    • Marketing CRM & Email Builder with templates, branding and unlimited audiences
    • No limit or fees for Staff Members
    • Schedules, Packages & Chat
    • Unlimited Rentals customizable per course, package or individual schedule
    • Interactive Landing Pages unique promotion for courses, dives & equipment
    • Personalized Markers for Dive Sites
      Your Divers see the name of your Dive Store
    • Google Calendar Integration **
    • 1.5% Transaction FEE **
    • Companion Web App Extended Login
    • For Dive Stores & Dive Expeditions

    • See Comparison Chart
  • Enterprise

    More Than 10k Imported Contacts

    $ 99 starts @
    • Everything in the LIGHT version
    • Unlimited Courses (any provider)
      Unlimited schedules for unlimited courses
    • Push Notifications with images
      Unlimited and often better than email
    • SMS Marketing US only @ $0.0097 p/msg
    • 0% Transaction FEE **
    • 170k+ scaled @ $10 p/ 5k emails **
    • Only pay for what you send

    • See Comparison Chart

— All Dive Stores receive hands on support which includes email, chat and telehone communication
— Transaction fees exclude the required Gateway & Merchant Account for processing see comparison chart
— Email Pricing is scaled—you only pay for the emails actually sent—we also offer customized plans for higher volume
— Google Calendar provides advanced features for scheduling

(Switch to Diver View)

Why BLU?

We built BLU with a dual focus—to bring value to our industry by providing software that saves you both time and money and to provide divers with an App that helps them throughout their continued education and to log and share their dives for free.

There is no commitment to use BLU and we offer dive stores, the most affordable marketing platform available today. Supporting in-store payments, we offer transaction FREE processing; We don't give stores the ability to market to or reach divers that are not part of their store but your schedules can be found by any diver looking at the sites you dive.

BLU is built as a private application to support your divers, and the App is centered around dive sites; so as the platform grows, new divers will find you connected to the sites that you dive. We never share, sell or market directly to your contacts. BLU is the only Dive Management solution that offers an integrated marketing platform at its core, which means we can offer more for less.  We also offer unique tiny QR tags that bind with your rental equipment and are designed to work with our integrated rental and recovery system.

We've built a Dive Site Directory with customized markers, so your divers will see your name when hosting their Dive Log Watch Parties.

In future we hope to host and support dive expeditions and more Citizen Science Projects, all of which means more attention to your dive sites and more divers to your store.

Own/Work @ Store?

Find your store, if your email matches the one we have on file, you will be able to edit your store after installing BLU. If your email does not match, after installing BLU, a notification of your connection request will go out to this store. After installation you will be directed to the web app to complete setup.
Select NOT ON BLU if you cannot find your Store.

(Switch to Diver View)